Sportsnet Connected is the flagship sports news program on Sportsnet in Canada. Originally known as Sportscentral and later Sportsnetnews, it was re-branded as Sportsnet Connected on January 7, 2008 with an emphasis on more local coverage of sports teams. Additionally, Rogers-owned Setanta Sports (now Sportsnet World) airs a version of the show called Setanta Connected (now Sportsnet World Connected), with an emphasis on international sports. Sportsnet Connected changed the look and format of its show on October 4, 2011.